Become the Wine Expert in the Room

Guided by Giuseppe — your Italian-at-heart Sommelier — you'll discover bottles, regions, and stories that feel personal, not pretentious.

Giuseppe

Meet Giuseppe, the soul of your wine journey

Giuseppe is an avatar inspired by a real person: a wine lover who left the U.S. for Umbria and never truly went back. He lives among vineyards, talks to winemakers, and believes wine is meant to be shared, not scored.

In the app, Giuseppe turns complex subjects — regions, grapes, tannins, aging — into simple, vivid explanations. He'd rather compare a wine to music or a memory than recite tasting jargon.

What Giuseppe helps you do

Scan a bottle and know

Use your phone to snap a label pic and Giuseppe will tell you all you need to know; even what food to pair with the wine

Bottle Picker

Use the bottle picker to select the right bottle to take to a party

Choose bottles with confidence

At the shop or in a restaurant, describe what you like and what you're eating. Giuseppe suggests styles, grapes, and regions that fit.

Build a cellar with purpose

Track your wines, log tasting notes, and get guidance on when to open each bottle — and whether it's worth buying again.

Discover hidden producers

Go beyond supermarket shelves. Find small wineries, lesser-known regions, and styles you might never have heard of.

Learn without feeling lost

Explore grapes, regions, food pairings, and traditions at your own pace, with explanations that feel like conversation.

A friend in the vineyard, not a critic in a suit

Giuseppe is warm, curious, and endlessly patient. He doesn't care if you can pronounce the grape. He cares that you enjoy what's in the glass.

Use Giuseppe to plan dinners, prep for travel, or simply understand the bottle you're about to open.